We are delighted to introduce Fourth Floor who have supported us through our City Of Change campaign.



Why did you decide to join the City Of Change campaign?

We want to support positive change for Bristol and we want Fourth Floor to better represent the city where we launched and have our headquarters. We believe strongly that a diverse workforce is both commercially and socially important and are keen to learn from those with different experiences and backgrounds.

What do you think young people may contribute to your company?

As well as bringing fresh ideas and perspectives, young people can connect with the creators we work with and their communities which are predominantly under 34 years old and majority under 24. Young people’s voices are important and integral to what we do – they are key to keeping Fourth Floor plugged into what matters culturally and our audiences engaged.

What do you hope younger people may contribute to your company?

The experience of another era, their keenness, drive and ability to ideate. We hope they will not limit their ideation and imagination, but instead contribute them, as at Fourth Floor no idea is too bonkers!

What do you think companies may be missing by having a lack of younger voices/influence in the company?

A range of different fresh perspectives, points of view and backgrounds make companies stronger and ultimately more resilient. Without younger people you’re missing a big part of society.

What advice do you wish someone had given you at the start of your career?

You learn quicker by doing than being told. You learn best from first-hand experience.

Trust your instincts, if you don’t feel right about something, there’s probably a reason for that. Don’t feel afraid to go back and ask again. It’s important you understand why or why not?