Why did you decide to join the City Of Change campaign?
Icon Films has worked with Babbasa for many years and through them we have been introduced to many creative, intelligent, interesting young people. We look forward to being part of this exciting campaign and to meeting the next young person that will build a career starting at Icon Films. We hope that by pulling together we can help make a difference and kick start some young careers at this particularly difficult time for people starting out.
What do you think young people may contribute to your organisation?
Young people provide different perspectives, passion and energy. We want the TV programmes we make to be engaging and thought provoking, having a team of diverse voices, including diverse young voices is vital to achieve this. And often, when faced with a tricky problem, the best way to find the right solution is through a free exchange of ideas, I personally look forward to tapping into the different ideas that a young voice will bring.
What do you think companies may be missing by having a lack of younger voices/influence in the organisation?
To engage with a young audience it is vital to have youthful voices in your organisation and to understand the world through their eyes. A lack of young voices means you stand a big chance of missing that audience and on missing out on the dynamism that young people can bring to your company culture too.
What advice do you wish someone had given you at the start of your career?