Why did you decide to join the City Of Change campaign?
It’s a challenging time for young people trying to start out in marketing and communications, especially those from diverse backgrounds or that haven’t followed the traditional path of higher education (we know that landing that first workplace experience is like trying to secure first-release Glastonbury tickets). We are a growing purpose-driven agency and want to live our values by creating an opportunity that helps young people gain some awesome experience, which creates epic opportunities for them and widens our perspective. As marketing should be collaborative and creative, we want to encourage people from all backgrounds to get into the industry and join us in our mission to help safeguard people and the planet.
What do you think young people may contribute to your company? How long have you got! We’re constantly blown away by the creativity and curiosity we see in the younger generations, their drive and passion for the planet is so inspiring to see. At Enviral, we want to live in a world where all brands prioritise people and the planet, and believe the younger generation are vital in innovating the way we communicate this. By creating a space where their insight and ambitions are heard, valued and encouraged, we want them to share new perspectives with passion and energy.
What do you hope younger people may contribute to your company? We believe the work we are doing is making a real difference in transitioning to a social and environmentally focused world, and we hope their insights and passion will keep us inspired. We celebrate inquisitive and adventurous people that can really get stuck in and bring passion into our organisation. By bringing the stoke, young people are helping to push us forward and keep fighting for people and the planet.
What do you think companies may be missing by having a lack of younger voices/influence in the company?
When you consider the future, it feels strange to do anything without young new voices at the helm. We need them to challenge and enhance our perspectives with fresh views that help broaden a companies’ outlook. In turn, companies need to be more curious and willing to do better. Fresh perspectives have never been a bad thing, and companies need to embrace bringing these into their organisation to help them understand the bigger picture. No one is perfect and no business is perfect either, so by bringing in these younger outlooks organisations are able to keep learning, keep growing and keep striving to do better.
What advice do you wish someone had given you at the start of your career? Don’t be afraid of failure. Be comfortable with not knowing everything. It is always better to try, fail and learn. It’s important to ask questions and be willing to learn. Some of our most valuable lessons have come from our failures, so don’t dwell on your mistakes. Confidence comes from the experience and the process. And hey, if you do fail at something, take stock of what happened, remember the learnings and get back out there!