My name’s Keenan Lawrence and I’m 23.

For me, I’ve always had an expectation for myself that has been holding me accountable. Sometimes I put pressure on myself to get things moving as quickly as possible. But creating foundations for myself has been very important and trusting in the process. I believe that it’s important to try and become valuable as it would allow me to get further There’s been a lot of sacrifice and hard work and I always feel like I’m at the start of a new journey.  Looking at where I started last year has given me some perspective on how far I’ve come.

I was in my first or second year of uni and wanted to be as productive as possible to find out more about the things that interest me. This is what brought me to Babbasa. I went to an event and kept in touch and ended up doing some short placements through them. I wish there was more of a follow up when I finished uni to keep up that relationship. I really want to expand my marketing interest and Babbasa has a great network.

When the first lockdown happened, I took it upon my self to start an agency in web design, SEO, content marketing and branding called Sireno Digital. I didn’t do anything to with business or marketing at uni, I studied Sociology and International Relations. I decided to start the agency because I believe that it’s a vehicle to open me up more to my other passions, which I believe it has done leading up to the end of this year.

I’ve been able to get into the travel space during the second lockdown. One of my graphic designers opened me up to an opportunity to go to Greece and help the owner of Fevoya with their marketing in the yacht industry. This made me realise I could do something similar for myself and for a young demographic.

I have so many different interests and I believe I can do it. But I don’t want to be a Jack of all trades, but master of none. I want to make everything I do more sustainable and incorporate the things I’m interested in with the things I have competency for. I’m always looking for ways to have a better world view. I used to have an ecommerce brand in uni called Nueblo and I would love to pick that up again.


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